Blog Content
Company: Self, Freelance
Industry (Client): Commercial and Security Services
Location: Dallas, Texas
Role: Digital Copywriter
How To Create A Strong Dealer Digital Presence
As part of the Monitronics Dealer Program, our marketing support tools offer everything you need to be a successful Authorized Dealer in a digital space. The Monitronics suite of marketing tools helps dealers to attract, engage, and grow new digital customers through web tools and e-business tools. Customers can access relevant content like products, services, and information on computers, tablets, and mobile devices for a consistent digital experience across platforms.
Create A Digital Space
Marketing tools like WIX.com, a leading cloud-based development platform, make it easy for you to create a beautiful dealer website and create a strong digital presence that increases customer value. With a choice of 100s of fully customizable templates, you can strengthen your brand identity, showcase your selection of products and services, and engage digital customers with relevant content that you control and update as needed.
Design Your Dealer Website
To design your free dealer website, simply sign up at WIX.com, select a customizable template and add custom features. With the Drag n’ Drop Site Builder feature, no HTML or coding experience is required – just point and click to get started. Your product and service offerings can easily be described by adding images. With the WIX website, you get a free new domain name, which is the online address of your business. Or you can connect to your WIX website using your existing domain name. You also get free hosting on WIX’s cloud server along with free apps like Visitors Analytics and SEO Analytics and digitized business processes like the shopping cart. Adding customer experience content like customer ratings and testimonials increases the value of your content. Encourage your customers to share their comments on your Facebook page, Twitter, and other social media like Pinterest, where they can pin images of your products and services from your website and generate interest and traffic to your website.
Manage the Digital Customer Experience
Monitronics marketing support tools and other facets of the Monitronics Dealer Program give dealers the opportunity to “own” and manage the digital customer experience through a successful digital business model. The three components of a digital business model are the dealer website and content, business processes and customer data.
3 Components of a Successful Dealer Digital Business Model
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Multiproduct Experience – Manage the customer product experience with flexibility in product selection and pricing. Choose your products and services from the Monitronics network of technology leaders.
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Business Processes – Streamline processes across channels and reduce hard-copy paperwork for the company’s (Monitronics’) Authorized Dealer Network with payment options like eContract. Using eContract, dealers can quickly complete an electronic version of each contract in the customer’s home on a tablet. A PDF copy is then sent instantly to the company and the customer.
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Customer Data – Track website analytics and metrics with apps like the WIX Visitors Analytics app. Increase content value with customer experience data like customer ratings and experience.
Get Personalized Dealer Support
Selecting your product and service offerings, getting your website up and running and utilizing available digital business processes are a great start to strengthening your digital presence and growing your digital customer base. For continued personal support, training, and portfolio management to enhance your business and improve digital customer experience, Monitronics is your committed partner. Learn more about the Monitronics Dealer Program, Moni X national training program, Moni U dealer webinars, and our complete suite of marketing support tools and resources that monitor metrics and help Authorized Dealers stay profitable at MoniDealerProgram.com, or call 800.595.2059.
Blog Post Category Sales Savvy: http://blog.monitronics.net/category/sales-savvy Submitted by Kathleen Fritsche